Mitsubishi Corporation has undertaken a substantial investment in TVS Mobility, thereby facilitating the establishment of TVS Vehicle Mobility Solution. This strategic initiative is directed towards enhancing Mitsubishi's presence within the Indian automotive sector.
Credits: TVS Mobility
Mitsubishi entered India with the Lancer sedan, competing against rivals like Honda City. Despite continued sales and upgraded models, Honda City dominated due to superior performance. Mitsubishi's breakthrough in India occurred through collaboration with Hindustan Motors.
Credits: CarToq