Back in the 1980s and 90s, advertisements of bikes were just mere commercials to increase sales. However, years later, these advertisements now act as a way for us to take a trip down memory lane. These old ads take us to a time when everything was not about sheer performance but about the joy of owning something that was sought after by many. Today we are bringing back to you a few advertisements of the iconic Jawa and Yezdi bikes from the 1980s and 90s.
The Loyal Companion
One of the most iconic advertisements of the legendary Jawa bikes was the “Man’s Best Friend” advertisement. It was published for the promotion of the Jawa 250cc bike and stood out with its warm and reassuring narrative. It featured a Jawa motorcycle, accompanied by a woman whose poised stance suggested both elegance and reliability.
The ad likened the motorcycle to a loyal companion, which was always ready and dependable. It also highlighted the simplicity of maintenance and ease of use, appealing to those who wanted a hassle-free yet stylish ride.
Conquering Terrains: Jawa-Yezdi 250cc
The company at the time also released another advertisement which has become equally memorable. This was made to showcase the ruggedness of the Jawa-Yezdi 250cc. In the backdrop, two bikers were seen taking Jawa bikes on challenging terrains.
This advertisement depicted riders riding these bikes on highways, dusty roads, hills, and rivers. The advert featured the tagline, “Ask the man who owns one.” It was cleverly written to encourage prospective buyers to seek testimonials from current owners.
Dealership Promo: Jawa-CZ 250cc
This particular advertisement was published to promote the Wazir Singh and Sons dealership, which sold Jawa bikes. This ad mentions their address of 10 Faiz Nazar, (Darya Ganj) Delhi. The main ad featured Jawa-CZ 250cc, which focused on the motorcycle’s advanced engineering tailored for Indian roads and climate.
It highlighted features like fully enclosed engines, telescopic front forks, hydraulic dampers, and a lower center of gravity for improved stability. The main tagline of this advert was “The Motorcycle of Your Dreams.” It was meant to make this bike look like an extremely desirable object.
Yezdi Model “B” 250cc
In addition to Jawa bikes, another brand that was equally popular in India at the time was Yezdi. This particular advertisement from the brand featured the Yezdi Model “B” 250cc. It was introduced with a narrative that celebrated the intensive research and development that went into creating this bike.
It highlighted the high-output engines, superior road performance, and a number of features of the Yezdi Model B. The ad featured all of the technical specifications, from the powerful two-leading-shoe front brake to the redesigned handlebar and comfortable seat.
Versatility in Engineering: Yezdi Engines
Another one of the most iconic advertisements from the brand was Yezdi’s engines’ versatility and engineering excellence. This ad featured both a microlight aircraft and a motorcycle powered by the same engine. This was done to show how reliable Yezdi engines were. This ad also featured the Yezdi dealer – Ideal Jawa (India) Pvt Ltd from Mysore.
Classic Appeal: Yezdi Deluxe
This last Yezdi advertisement featured the Yezdi Deluxe bike. In this ad, a red Yezdi Deluxe bike is photographed. The warm background and the side view of the motorcycle highlighted its timeless design.