Iconic Yamaha RX100 Ads From The 1980s And 90s

We are sure that most of the people reading this will remember the Yamaha RX100. This iconic motorcycle, which was launched in the mid-1980s, became an instant classic in the Indian bike market. It was renowned for its performance, durability, and timeless design. It managed to carve out a niche for itself that remains significant even decades after its introduction. The company even created a lot of amazing marketing campaigns for the RX100. They were just as iconic as the bike itself. So today we thought we should bring back some of those amazing Yamaha RX100 advertisements back to you.

“Ahead of the 100’s”

This particular advertisement of the Yamaha RX100 was created to emphasize its superior performance. The bold text declaring, “Ahead of the 100’s,” caught everyone’s attention. In this advert, an image of a confident rider standing next to the bike was chosen. It looked like this rider was ready to ride the Yamaha RX100.

The Yamaha RX100 boasted an impressive 11 bhp of power and a top speed of 100 km/h. At the time, the RX100 was revered as the fastest in its category. The ad highlighted features such as quick acceleration (0-60 km/h in 7.5 seconds).

The Yamaha Generation

In this advertisement, the RX100 was parked right alongside a pilot and an aircraft. This was done to symbolize that the RX100 is like the fighter jet of the Indian roads. It can provide precision, reliability, and high performance.

The company thoughtfully chose the tagline, “The Yamaha Generation.” With this tagline, the company wanted to show that the RX100 was a product for those who demanded excellence.

“Because Some Lead, Others Follow”

This particular bold advertisement was created to play on the idea of leadership and individuality. In this advert, a young and sharp-looking man and woman were seen against a dramatic sunset backdrop. The ad stated in bold, “Because some lead, others follow.” It portrayed the RX100 as the choice for those who dared to be different and set trends rather than follow them.

The Social Scene with Sunil Gavaskar

This particular advertisement at the time grabbed the attention of many eyeballs. The reason behind it was that it featured the legendary Indian national team captain of the time, Sunil Gavaskar. The cricketer was seen surrounded by a few other young men and women. All of them were seen with the Yamaha RX100 dressed in casual attire.

The Legendary Yamaha RX100

The Yamaha RX100, produced from 1985 to 1996, is often hailed as one of the best motorcycles ever made. The RX100 came powered by a 98cc, air-cooled, two-stroke engine. This motor produced 11 bhp at 7,500 RPM and 10.39 Nm of torque at 6,500 RPM.

At the time, this power output was extremely impressive for its class, especially as the bike was super light in weight. It allowed for extremely quick acceleration. The bike could accelerate from 0 to 60 km/h in just 7.5 seconds, making it one of the fastest in the 100cc category. Its top speed was around 100 km/h, providing a thrilling ride for enthusiasts. Is the RX100 coming back?

The Yamaha RX100 featured a minimalist yet stylish design that caught the attention of a lot of buyers at the time. It came with a chrome-plated exhaust, round headlamp, and a simple, straightforward body. Its timeless look has made it a favorite among classic bike collectors even after being out for decades.