Tata Harrier 2023: A Comparison of Its Variants for Buyers Seeking Value for Money

What are some of the value for money cars in India? Let’s look at Tata Harrier 2023 to see which variants in its lineup are affordable car options in the mid-size SUV segment in India.

In this article, we will discuss

• What a value-for-money buyer looks for in a car
• Tata Harrier 2023 – a comprehensive analysis of its variants, features, affordability, and fuel efficiency
• How to pick the right car for you

Also read: 10 DC Design cars & how they look in the REAL world: Maruti Swift to Mahindra XUV500

What a Value-conscious buyer looks for in a car

A value-conscious buyer should look for these in a car:

• Affordability – a car should be affordable, and have low maintenance costs
• Fuel efficiency – The car shouldn’t guzzle fuel
• Safety features – Essential safety features are a must in a car
• Brand perception – Is the brand of the car known for its wide service network, after sales service, etc.
• Resale value – The car should fetch good resale rates

A value-conscious buyer primarily seeks value for money. Their focus isn’t just on the initial purchase price, but also on long-term costs such as fuel efficiency, maintenance, and durability. Essential safety features, reliability, and basic comforts are paramount, while luxury features can often be compromised. 

Above all, a value-conscious buyer wants a vehicle that delivers functionality and sustainability without burning a hole in the pocket.

Why Tata Harrier is popular

The Tata Harrier has cemented its reputation as a value proposition in the mid-size SUV segment. It offers a robust build quality, safety features, and efficient diesel engine, ensuring reduced long-term expenses. 

The Harrier 2023, being a product from Tata, a brand known for its robust after-sales service and affordable maintenance, instills confidence in buyers. Additionally, its spacious interiors and modern design appeal to those who don’t want to compromise on aesthetics while being budget-conscious.

Tata Harrier 2023 variants

Variant	Price (INR) as on 30 October 2023
Pure	₹16,99,000
Pure Plus	₹18,69,000
Adventure	₹20,19,000
Adventure Plus A	₹22,69,000
Fearless AT	₹24,39,000
Fearless Plus Dark AT	₹26,44,000

Tata Harrier Pure

As the base variant, it offers essential features like 6 airbags, ABS, power steering/windows, alloy wheels, and basic comfort attributes. If you’re a safety-conscious car buyer, you can read our comparison of the Harrier 2023 with Hyundai Alcazar.

Tata Harrier Pure Plus

Priced slightly higher, it brings additional attributes like the 10.24-inch touchscreen and Harman audio system, providing enhanced infotainment without a significant price hike.

Tata Harrier Adventure

This variant introduces synthetic leather upholstery, enhancing the cabin’s premium feel without considerably stretching the budget. If you’re a performance enthusiast, you can read our comparison of the Harrier 2023 with MG Hector.

Tata Harrier Adventure Plus AT

While it maintains features from the Adventure variant, the introduction of a torque converter transmission increases the price but might not offer significant value to purely budget-conscious buyers. 

Tata Harrier Fearless AT

Incorporates more advanced features like the panoramic sunroof and rain-sensing wipers but comes at a steeper price. If you’re a tech-savvy gadget lover, you can read our comparison of the Harrier 2023 with Mahindra XUV700.

Tata Harrier Fearless Plus Dark AT

Being the priciest, it offers additional safety with a 7th airbag but might not be the first choice for value for money buyers due to its cost.

Our Pick for the Best Tata Harrier 2023 variant for Value-conscious buyers

The Tata Harrier Pure Plus emerges as the top pick. Priced under 19 lakhs, it strikes a balance between essential features and comfort. While closely priced to the base variant, it offers enhanced infotainment with a 10.24-inch touchscreen and a superior Harman audio system. 

The variant ensures safety, reliability, and a touch of modernity without overstepping the budgetary boundaries.

The Top 3 choices

1. Tata Harrier Pure Plus
2. Tata Harrier Pure
3. Tata Harrier Adventure

Attributes	Pure Plus	Pure	Adventure
Touchscreen Size (10.24 inches)	Yes	No	Yes
Audio System (Harman)	Yes	No	Yes
Upholstery (Synthetic Leather)	No	No	Yes

How to Pick the Right Car for You

• The Pure Plus and Adventure stand out with their advanced infotainment, while the latter further pampers with synthetic leather upholstery. 

These three variants provide an optimal mix of essentials and comforts. All three prioritize safety and functionality, ensuring a value-for-money proposition for the value-conscious buyer.

If you’re interested in reading more such guides to popular car variants, head over to our Buying Advice section.

Also read: Upcoming 2022 Maruti Suzuki Vitara Brezza rendered