Mahindra XUV3XO Sales Within Striking Distance Of Tata Nexon

Mahindra’s latest launch, the XUV 3XO, has been an instant hit in the market. It was launched at an extremely competitive price and is loaded with premium features. This is probably why it received an overwhelming response from customers. Mahindra received over 50,000 bookings for the SUV and has already started deliveries. Mahindra delivered 10,000 units of the XUV 3XO in just one month after its launch.

When compared to one of its rivals, the Tata Nexon, the Mahindra XUV 3XO is only 1,457 units short. In May, Tata sold 11,457 units of Nexon SUVs in the market. This figure likely includes both ICE and EV versions. The Mahindra XUV 3XO is the entry-level SUV from the Indian manufacturer. It is essentially a heavily revised or facelifted version of their XUV300 SUV. Mahindra has put in a lot of work to make this SUV stand out from the crowd.

They have redesigned the exterior, and the car comes with a variety of premium features, including some segment-first features. Mahindra started delivering the new XUV 3XO on May 26 and, within the next couple of days, delivered over 2,500 units of this SUV across India. In the following weeks, deliveries picked up speed, and the manufacturer managed to sell 10,000 units of this SUV.

Usually, Mahindra starts deliveries with the higher variants first. In this case, they began delivering the M1, MX2, and MX2 Pro variants. The deliveries for the higher variants AX7 and AX7 L will start this month.

The Mahindra XUV 3XO’s price starts at Rs 7.49 lakh (ex-showroom) and goes up to Rs 15.49 lakh (ex-showroom). This is the only SUV in the segment to offer level 2 ADAS and a panoramic sunroof, or skyroof as Mahindra likes to call it.

Mahindra also offers a fully digital instrument cluster, a large 10.35-inch touchscreen infotainment system with Android Auto and Apple CarPlay, leatherette upholstery, dual-zone climate control, and more. Mahindra is offering three engine options with the new 3XO.

There are two turbo petrol engine options and a turbo diesel engine available. One petrol option is a 1.2-liter turbocharged engine that generates 110 PS and 200 Nm of peak torque. The other petrol version uses a 1.2-liter turbocharged engine that generates 130 PS and 230 Nm of peak torque.

The 1.5-liter turbocharged diesel engine generates 115 PS and 300 Nm of peak torque. The petrol versions are available with manual and 6-speed automatic transmissions. The diesel is available with a 6-speed manual and a 6-speed AMT gearbox option.

XUV 3XO vs Rivals

While Tata sold more units of the Nexon SUV than Mahindra did of the XUV 3XO, there are other manufacturers like Hyundai and Kia who sold fewer units than Mahindra. Kia managed to sell only 7,433 units of the Sonet last month. Similarly, Hyundai sold 9,327 units of the Venue last month.

Mahindra is managing to achieve such great numbers because they are still delivering vehicles to customers who initially booked them. These numbers cannot be trusted completely. We will get a clearer idea of how this SUV is performing after a couple of months when Mahindra has cleared the bookings. We are excited to see how the Mahindra XUV 3XO will perform against its rivals in the coming months.