New Maruti Swift Bags Over 40,000 Bookings Within A Month: Why’s Everyone Buying It?

India’s largest carmaker, Maruti Suzuki India Limited, has taken the entire country by storm with the launch of the new Swift. According to Maruti, it has already received over 40,000 reservations for this popular hatchback. It also added that a total of 19,393 units of the Swift have been sold since its launch. As per the company, the new fourth-generation Swift has become its best-selling model in its debut month.

In addition to these already impressive reservations and sales figures, Maruti Suzuki has given a huge insight about this famed hatchback. It has stated that 83 percent of the total sales of the Swift belong to the manual transmission-equipped variants. Meanwhile, the rest of the sales have been contributed by the AGS or the AMT variants of the new Swift.

Commenting on the success of the new Swift, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “We have right now introduced the petrol variant (of the Swift); the CNG variant has not yet been introduced. 40,000 bookings just for petrol is a very good response, and we’re seeing good traction for the Swift in the first month of launch.”

Why is everyone buying the 2024 Swift?

Now you may be wondering why the Maruti Suzuki Swift is so popular in India and what is the reason behind its immensely successful launch in the country. Well, we are here to tell you that there is not one but multiple reasons behind it, and they have been listed below.

Great Mileage

The first and biggest reason behind the success of the Swift in India is its great mileage. The company claims that this hatchback offers a mileage of 24.8 kmpl with the 5-speed manual variant. On the other hand, the AMT variant offers 25.75 kmpl. So, in a mileage-conscious market like India, these figures of the new Swift have impressed everyone.

Huge Fan Following Amongst Young and Old

Ever since its launch, the Swift managed to resonate with the young car buyers in the country. However, in addition to the young buyers, it managed to win the hearts of old car buyers as well. Its overall design strikes a perfect balance between classy and modern, and that is what has made it a popular choice amongst young and old people in the country.

Feature-Rich

For the 2024 model year, Maruti Suzuki India Limited has left no stones unturned. This time around, the company has equipped the Swift with all the bells and whistles one could want from a modern car.

Its list of features includes a 9-inch Smartplay Pro infotainment screen, automatic climate control, wireless charger, Arkamys sound system, LED headlights and DRLs along with LED taillights, and much more.

Maruti’s Unbeatable Reliability and Resale Value

As we all know, cars from Maruti Suzuki are some of the most reliable vehicles in the country. They are built to last and offer the most affordable maintenance and service costs. And as it happens, this is also one of the biggest reasons behind people getting attracted to the new Swift.

What makes the Swift an even more popular choice amongst new car buyers is its strong resale value. Despite high volumes, the price of the Swift in the used car markets remains very high even after years. So, people love to buy this hatchback as they do not lose as much money when they sell it.

Practical Size

Roads in India, although becoming bigger, are still very congested. Hence, the Swift with its compact size appeals to a much larger audience that lives in jam-packed cities. This hatchback provides the best of both worlds. It is small enough to fit the tight, narrow streets of cities but also spacious enough to accommodate 5 people comfortably.