Mahindra & Mahindra, a big name in the Indian automotive industry has expanded their SUV portfolio with the introduction of new Scorpio-N Z8 Select. This strategic addition caters to a broader spectrum of customer preferences, striking a balance between features and affordability.
Mahindra has launched a captivating TVC that subtly showcases the features of newly launched Z8 Select. The ad opens with a man in a comfortable setting, with glimpses of the Scorpio-N in between.
The focus then shifts to the car itself, highlighting the Z8 Select’s key features through visually intriguing shots:
• AdrenoX Connected Car Technology: This suite takes center stage, showcasing features like remote lock/unlock, vehicle tracking, driver assistance, service alerts, over-the-air updates, and personalized settings. The highlight of the AdrenoX suite is the class-leading 3D sound system, co-developed with Sony, promising an immersive audio experience.
Following the technology showcase, the TVC shifts its focus to the car’s exterior, showcasing:
• Sleek and modern LED setup of the car
• Panoramic sunroof for an open-air feel
• Stylish diamond-cut 17-inch alloy wheels
As the TVC concludes, the Scorpio-N Z8 Select confidently navigates city roads, leaving viewers with a sense of its power and versatility.
Priced between Rs 16.99 lakh and Rs 18.99 lakh (ex-showroom), the Z8 Select sits strategically between the existing Z8 and Z6 trims. This positions it as an attractive option for buyers seeking a balance between features and affordability. While carrying a slight premium compared to the Z6 variant, the Z8 Select closes the gap in features offered, making it a compelling choice.
The Z8 Select retains the powerful 2.0-litre turbo-petrol and efficient 2.2-litre diesel engine options, both offered with manual and automatic transmission choices, ensuring a dynamic driving experience. Importantly, it maintains crucial safety features like six airbags and Electronic Stability Control (ESC), prioritizing driver and passenger wellbeing.
While some premium features like push-button start and automatic climate control are absent, the Z8 Select offers a compelling package.
It boasts an 8.0-inch touchscreen infotainment system, a 7.0-inch TFT instrument cluster, wireless smartphone connectivity, a sunroof, rear disc brakes, and a comprehensive safety suite. With its competitive pricing, versatility, and feature set, the Mahindra Scorpio-N Z8 Select is poised to carve a niche in the SUV segment. Arriving in dealerships from March 1st, it aims to strengthen the Scorpio-N’s appeal and solidify Mahindra’s position as a leading player in the Indian automotive market.
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