Yamaha RX Will Return but not RX100 motorcycle!

The Yamaha RX brand will return - but not RX100!

By Aquib Nawab Car Models

Good News and Bad News

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Emotional Significance

[{"selector":"#anim-635c4762-2d03-405a-89a0-3a313f655112 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.289713102313563%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b5c1173a-130d-453a-98b9-02db2b9b4dd4","keyframes":{"transform":["translate3d(-121.33333%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e44fe9a-8410-47b4-b8d4-fe0de841a4cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18ccf4a7-2933-4f1d-ab60-835fdd141bf2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bb36b217-bd9f-4202-bf1b-5dfa0938b9d1","keyframes":{"transform":["translate3d(118.36735%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1b9a594-2b05-407b-8e6f-c74c6c2a8eae","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10a01e01-8888-4a76-ace0-11d6b14d0750","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Yamaha acknowledges the emotional significance of 'Yamaha RX100.' Eishin Chihana, Chairman of Yamaha Motor India, discusses the decision in a recent interview.

Challenges of Iconic Names

[{"selector":"#anim-c5e0c28e-c365-41c4-9ac1-37a818134af7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-60.068762692302094%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-48700f26-a5f4-421d-9b39-2a63c7a9a2ef","keyframes":{"transform":["translate3d(-122.29965%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae4e1634-fe47-4bb0-830c-13bba59621c1","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c82068b-15c2-46a9-b57e-1c865961c9c0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-de0fee06-801e-47b9-928d-b32531519bdf","keyframes":{"transform":["translate3d(113.72550%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2ba323c-a98e-4eab-8647-5c00b3aadcec","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66e36f1e-30fd-4dc1-99c1-21030238cffa","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Manufacturers face challenges when reviving iconic names. There is a fear of living up to the legacy of the Yamaha RX100.

Legendary Motorcycle

[{"selector":"#anim-2123b48b-f12b-407e-a948-2ffdfb71c288 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.217051651158084%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-281db926-582d-42df-952e-95246e53e8f5","keyframes":{"transform":["translate3d(121.95123%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c552ba2f-de87-4303-9854-f3f7c862bd3a","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08bf714c-f3f6-4e9e-a59c-7bf5b662aa18","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d4a5c824-1a68-4935-89b6-36067b81741e","keyframes":{"transform":["translate3d(-122.30215%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ba04704-9cae-4fd6-be34-30ef5b85f410","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-005a718d-e11c-4576-8101-59f13b6c694d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Yamaha RX100 is more than just a motorcycle; it's a legend. The motorcycle dominated Indian roads in the 1990s.

The 'Pocket Rocket'

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The Road Ahead

[{"selector":"#anim-4ff9143e-d2fe-49fa-9e2c-4cc67f5e5917 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(40.43772015153029%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9be1b91d-8ff0-4abc-bd1b-b69262f86125","keyframes":{"transform":["translate3d(121.60280%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2008cf7-dc16-485c-ad85-f1f23f9a8138","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd0eb8e1-28ec-494e-8b5b-7cf9d723d57a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-68d3a1cf-4ff6-4c81-8efc-97d1fa24aca3","keyframes":{"transform":["translate3d(-121.28378%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-700c94a9-f6d8-4c5e-aa46-a9743f4a98ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e266779-ca85-46ca-bb46-6a70560610f4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Yamaha will not introduce a modern 100cc four-stroke motorcycle under the RX100 name. Yamaha believes the current 155cc engine is inadequate for recreating the magic.

A Bigger Vision

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