Mitsubishi's Anticipated Return to India: What's Next for the Iconic Car Brand?

Written By  Aquib Nawab

Credits: aalok_j, Instagram

Mitsubishi's Strategic Investment

Mitsubishi Corporation has undertaken a substantial investment in TVS Mobility, thereby facilitating the establishment of TVS Vehicle Mobility Solution. This strategic initiative is directed towards enhancing Mitsubishi's presence within the Indian automotive sector.

Credits: TVS Mobility

Ownership Structure

With Mitsubishi Corporation retaining a 32% ownership stake in TVS Vehicle Mobility Solution, this collaborative endeavor strategically aims to address various segments within the automotive industry.

Credits: CarToq

Revenue Projections

The collaborative endeavor anticipates a significant rush of revenue, estimated at $2 billion over the forthcoming years, strategically leveraging India's standing as the third-largest automotive market globally.

Credits: Motortrivia

Product Offerings

TVS Mobility Solutions intends to offer a variety of services, including car rentals, insurance sales, and servicing, encompassing both conventional and electric vehicles to accommodate evolving consumer preferences.

Credits: CarToq

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Delay in Popular Car Models

Despite the resurgence, there are no immediate plans to reintroduce popular Mitsubishi models like the Lancer, Pajero, or Outlander, primarily due to logistical challenges in manufacturing or importing.

Credits: lancer_club_official_, Instagram

Investment Details

Mitsubishi's forthcoming investment, which spans between $33 million and $66 million, is currently pending regulatory approval. This commitment underscores the company's dedication to the Indian market.

Credits: mitsi_the_outlander, Instagram

Expansion Plans

Collaboration with TVS Mobility is poised to facilitate the expansion of dealership networks across India, alongside Mitsubishi's plans to introduce electric vehicles, leveraging existing partnerships.

Credits: creamypajero, Instagram

The Mitsubishi Lancer

Mitsubishi entered India with the Lancer sedan, competing against rivals like Honda City. Despite continued sales and upgraded models, Honda City dominated due to superior performance. Mitsubishi's breakthrough in India occurred through collaboration with Hindustan Motors.

Credits: CarToq

Mitsubishi's Historical Presence in India

During its initial foray in the 1990s, Mitsubishi introduced a range of models, including the Lancer, Pajero, Cedia, Outlander, and Montero, contributing to its legacy in the Indian automotive landscape.

Credits: AmaMotor, Youtube

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